CHRIS WORLEY

I design thoughtful, usable experiences

User Experience Manager, Designer, & Strategist

Not to mention family-man, sports fan, reader, and of course Texan.

UX Manager

I've built and managed multi-disciplinary teams where my focus was to empower and foster an environment of creativity, independence, and support.

UX DESIGNER

As a UX designer I've led, designed, & worked collaboratively with teams to build end-to-end experiences that have left at least a small imprint on people's lives.

UX Strategist

Having a clear path to success for both business and users is critical. I find it crucial for everyone involved to know where we are going, why we're doing it, and how we get there.

GERBER

Director / UX Designer / Strategist

Putting moms and babies first

Gerber was an amazing brand to work with; in my experience most brands really do put their customers first but Gerber really goes above and beyond to make sure mom has everything she needs during those first critical years. We evolved an existing CRM program into an award winning multi-channel experience for moms called My Gerber. We also totally restructured and redesigned their site modernizing their brand and establishing building blocks from the future. For business success, we knew that moms we engaged earlier would stay long-term with the brand.

The My Gerber program is a comprehensive approach to support mom; moms and potential moms have a ton of questions and need real-time ifnormation at any hour of any day.

The program encouraged moms to try different foods to promote a healthy balanced diet in those crucial years of brain and body development.

We know that moms like to track and share info about her and her babies. The pregnancy tracker not only added utility but added emotion.

We went through many iterations of the mobile app, consolidating 7 independent apps into one app that grows with mom as she progresses.

The website had a ton of useful information but was very duplicative and convoluted; the templates were created to clearly answer common questions while encouraging moms to see related content.

ENBREL

Manager / UX Designer / Strategist

Consolidation, simplification, and move to service

We led the re-launch of the drug ENBREL tackling many internal and external challenges head-on, simplifying the site, messaging, and design. I led the interaction design, experience strategy, and IA reducing the content by over 75% while improving its impact, modernizing the design that pushed the pharma stigma, and a creating core experience strategy that still persists today.

Example mapping of our user-centered multi-channel Experience Strategy

Simplified site map across 5 separate indications, identifying similar and unique content

We did extensive user testing to determine usability, taxonomy, acceptance, and comfort.

Feature mapping and data capture point mapping across the patient continuum

Interactive injection videos were created upon learning about the user's fears and comfort levels with trying ENBREL.

Our design focus was simplifying the complicated

VIAGRA

Director / UX Designer / Strategist

Evolving a historic brand

VIGARA and our agency had a long standing relationship; I worked closely with them over my final 3 years at RAPP. The brand faced challenges from competitors but its main focus was to figure out how to evolve and stay fresh in the minds of new and potential new customers. It's a part of the modern day lexicon and they see themselves as a brand that straddled lifestyle and pharmaceuticals. We created a redesigned site, a new branded e-commerce site, and supportive impactful campaigns (Recipe for a Fake).

A ground-breaking site branded pharma e-commerce site was created to help customers avoid embarrassing store visits and buying dangerous fake pills online.

An award-winning YouTube series shot documentary style followed Pfizer's internal international security team to help bust drug rings producing fake pills.

A re-organization of existing typical pharma site to concentrate on the main questions from men: Learn, Buy, Take, and Questions.

Wireframe interactions were done and tested extensively trying various ways to modernize and simplify the experience.

VIAGRA focusing on women was a huge shift in strategy that was very calculated; trying to change brand perception of a tired older brand that can't future-proof.

BRITA+

Director / UX Designer/ Strategist

Mobile app to extend their service model

Brita came to us with a core business objective of educating their loyal customers on the importance of replacing the filters when their shelf-life had expired. If each customer replaced at least one more filter each year we could make a huge impact for their business. We called it Brita+.

This is a UX4D exercise, mapping features and prioritizing

The features were then road-mapped and categorized.

We used OmniGraffle and Invision to prototype the app, this wireframe illustrates adding a new device and setting up a dynamic reminder based on product, family size and usage.